I work where performance marketing meets creative thinking.
I've spent 5+ years across ads, video, production and strategy — not specialising early, but understanding how each part connects to the others.
Suman Saha
Creative Performance Strategist and Co-Founder, Kreative Unlock
I help D2C brands and founders turn ad spend into measurable growth. With 7+ years across Meta, Google, and video-first creative strategy, I bridge the gap between data and creativity.
Get in TouchSuman Saha
Creative Performance Strategist and Co-Founder, Kreative Unlock
I help D2C brands and founders turn ad spend into measurable growth. With 7+ years across Meta, Google, and video-first creative strategy, I bridge the gap between data and creativity.
Get in TouchSkills & How I Think About Them
Five areas. One way of thinking about all of them.
How I ended up here
I started in ads, got curious about why certain creatives worked, and slowly moved closer to the production side. I went wide instead of deep — and at some point realised I understood the full chain better than any single part of it. That's how I work now.
- 5+ years across ads, creative and production
- Worked across D2C, healthcare and personal brands
- From media buying to creative direction
Performance Marketing
Beyond the ad account, I look at what happens after the click — drop-offs, conversion rate, attribution. I've set up tracking with Meta Pixel, Conversion API, GA4, and GTM. Bad data leads to expensive guesses.
Online Ads — Meta & Google
Full-funnel campaigns across Meta and Google for D2C, healthcare, and personal brand funnels. I take the testing structure seriously — hooks, messaging, formats — so you actually learn from results, not just spend.
Creative Strategy
Building a case for why something should work before spending money to find out. Funnel stage, platform behaviour, hook mechanics — turned into clear briefs with direction on format, pacing, and messaging.
Post Production Management
I work between the client and the team — editors, graphic designers, motion designers. Clear briefs, moving workflow, and feedback the team can actually act on.
Video Content & Editing
Shot and edited across Premiere Pro and After Effects. Pacing, hook structure, cut timing — not just style choices. They affect watch time, completion rate, and results.
Google Ads and Search
When someone is already looking for what you offer, the job is not to interrupt them — it is to show up clearly and earn the click. I help you do that.
How I've Worked So Far
Different setups. The same way of thinking. The detailed breakdown is in my CV.
Learning how things actually work inside an organisation.
I spent several years working inside teams — under senior marketers, alongside editors and designers, and directly with clients. That's where I learned the basics of campaign management, creative execution, and how decisions actually get made when there's a structure around you.
- 3+ years of full-time job experience
- Worked across performance marketing and creative roles
- Learned campaign execution, client coordination and creative briefing on the job
Want the formal version?
I keep things conversational here on purpose. But if you'd like the structured breakdown — experience, roles, timelines — the CV has it all.
Download My CVTools I Work With
The stack I use across strategy, creative and production.
Why Work With Me
A few honest reasons — from someone who has been doing this for a while.
One Person. The Full Picture.
I Have Done the Actual Work.
I Work With AI Without Losing the Human Part.
I Am Invested in What Happens After Delivery.
One Person. The Full Picture.
I Have Done the Actual Work.
I Work With AI Without Losing the Human Part.
I Am Invested in What Happens After Delivery.
One Person. The Full Picture.
I do not split creative and performance into two separate conversations. I think about both at the same time — which means the strategy actually connects to the creative, and the creative is built to perform.
A Bit About Where I Come From
I studied Bengali Language and Literature at Jadavpur University. Not the most obvious path into marketing — but that background shaped how I think about communication, narrative and why certain messages land and others don't.
Over the past 5+ years I moved across ads, video production and creative strategy. Not by planning it that way, but by following what I found genuinely interesting at each stage. That's still how I make decisions.
This website is just an honest snapshot of where I am right now — what I've worked on, how I think, and what I care about. If something here resonates, I'm easy to reach.
Let's Talk on WhatsApp